Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market.
Home-printed business cards or cards printed with Microsoft clipart or purchasing an already existing logo from the pond scream “small-time vendor” to your potential clients — and that is how they will want to compensate you. Make sure you look bigger, established or professional to attract more clients. A logo can give the sense of stability, memorable and differentiate you from your competition.